Best Social Media Marketing Strategy in 2021 for Freelance Guide
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| Best Social Media Marketing Strategy in 2021 |
I find it incredible how I can communicate and speak with any family member or friend anywhere in the world quickly and easily. Or how I can create alliances and relationships with other people. that I have never met in person but that I know 100% online and that I consider friends or colleagues.
But what about business and marketing?
In addition to being used for personal life, you can also take advantage of social networks to do marketing and grow an Internet business. In this guide, you will learn about the best social media marketing strategy in 2021 and everything you can get by applying the correct strategy.
Best Social Media Marketing Strategies in 2021 - Getting Started Guide
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| Best Social Media Marketing Strategy in 2021 |
Before starting to see the different techniques and tips of marketing in social networks that can be used. Let's first review other aspects that are more interesting. That will help us to realize how important they are today in communication and in internet marketing.
Why do social media marketing?
Although the average user can only use them to share photos and stay in contact with their friends. Social networks are very useful in marketing and business. Let's see some of its main purposes:
Branding
If you are creating a new brand that you want to publicize and that people can quickly identify, social networks are the ideal channel to achieve it. First create the identity, logo, and main message of your brand and then start to position it within your market niche. With the best social media marketing strategy, you can make it known effectively and with the possibility of reaching thousands (or millions) of people.
Interaction with your audience
Do you want to know more about what people in your industry or niche think, say, and do? With social networks, you can have direct interaction with users interested in your products or services.
This is very useful to learn more about their needs, wants, problems, frustrations, motivations. Or any other aspect that allows you to know more about your prospects. The better you know them, the better solutions you can offer.
Web-Traffic
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| Best Social Media Marketing Strategy in 2021 |
Social media has the potential to drive large amounts of web traffic to your blog or web page. Sharing quality content, articles, videos, infographics, or any other type of valuable information. That contributes something to the main social networks that can give your marketing a viral effect.
I highly recommend reading the post on viral marketing. This strategy makes the most of social media in terms of generating traffic and visits.
Positioning and Reputation
It does not matter if you are starting and nobody knows you. Social networks are the perfect way to position yourself as an expert. As someone who knows the subject and can add something interesting to your niche.
Many people prefer to listen and pay attention to someone who is well-positioned in social networks. Also as many followers to someone who has no profile or (almost) no activity. It is a form of reputation and social proof.
Content marketing and blogging
There are many sources of traffic and ways to get people to read our blog and all the information we offer. Social networks are interesting because they encourage interaction, debate, opinion and allow readers to share with their contacts the information that they find interesting or valuable.
All these platforms like Facebook or Twitter can take your blogging and content marketing to extraordinary levels of reach, influence, and visits.
How to boost your sales
Although many people do it, I do not consider the best social media marketing strategy in 2021 as a means of direct sales or aggressive promotions. Sure, from time to time it is possible and nothing happens, but this would be 1 in 10 messages. If products/services are promoted or offered all the time, users start to get annoyed, uncomfortable, or simply ignore the posts.
Use social networks as a propellant for your sales for branding, traffic, positioning purposes, to know your audience. Live with them, and most important of all: TO CREATE TRUST. That trust is what later (and through another channel) turns into sales.
Customer service
If you already have a company with a considerable number of clients, you can use social networks as a means to answer doubts, questions, or problems that your clients have in the post-sale stage. I have seen many big-name companies use this method.
You can even create specific customer service accounts and also have the normal account (especially on Twitter).
Immediate feedback
Have a great idea for a new product? Did you think of doing an experiment on your prices? Did you write an excellent article and want to know immediate opinions?
Social networks will allow you to receive feed from all this and anything else you post (almost) immediately. Depending on the number of followers or fans you have, in a few minutes, you can have several valuable answers that can help you a lot.
Benefits of the best social media marketing strategy in 2021
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| Best Social Media Marketing Strategy in 2021 |
We have already seen some uses that you can give to social networks in your Internet marketing strategy. Now let's see what are the benefits that you are going to obtain by putting all these practices to use:
Authority
With authority, people in your niche will trust you and you will become a reference or leader in everything you do. Of course, this benefit does not come overnight, but it is one of the most important for them. So many users decide to spend time, effort, and money on social networks.
When there is trust, the chances of selling and creating a long-term relationship greatly increase.
More visits
There is not much explanation here. The more you share and the more influence you have on the networks, the more traffic you will have and the more people will read what you post.
Just do not abuse and find a good rate of publication on Facebook and Twitter. Not too little but not too much.
SEO-social-networks
This benefit applies to content marketing. Although at the beginning it was not like that, Google is increasingly giving more importance to the number of times. That the articles or contents of a blog are shared on Twitter, Facebook, and Google Plus.
It's like a form of social proof that the content is useful and relevant. So, the more people share your content on social networks, the better positions you can get in Google and SEO.
We should not base our SEO strategy 100% on this factor, as there are many others that are more important. But it is certainly something to take into account.
Alliances
In the best social media marketing strategy, there are not only possible prospects or clients to whom you can sell your products or services. You can also find other experts and users with a great level of experience and influence in your industry or market.
On Facebook, Twitter, Linkedin, Google plus, and all the other platforms you can interact with them. Get to know them more and create a relationship that can become a strategic alliance that can give your business very good results.
Market research
Today, doing market research is much easier thanks to the Internet and the tools that we have at our fingertips. In social networks, you can ask any question that works to better understand the needs, problems, or desires of your market and surely you will receive very good answers.
You can also use survey tools like SurveyMonkey or Google Docs. You send it to your followers and in a few hours, you will receive the answers that have reached you.
It is not the only way to do market research on the Internet, but it can be very useful to receive more feedback and learn more about any niche.
Methods and main Social Networks
Excellent! We already know what to use social networks for and what are its main benefits, now we are going to see the main platforms and sites that you can use. Each one is unique and has advantages and disadvantages. Identify what you need and create a plan based on that.
In June 2013, Facebook had 1.19 billion users. This data justifies the need to create a special marketing plan for this social network. That has grown (and will continue to grow) exponentially in the coming months and years.
With Facebook, you have the possibility to create a community of active users. Who are interested, share and comment on your content and also on your products and/or services. It works excellent for branding and promoting a new brand, for driving traffic to your blog, and for generating subscribers to your email marketing list.
Fan page
Profiles are for people and they also help with marketing. But if you have a business, the most common thing is that you make a fan page. Where you have followers to whom you can share all kinds of content, images, videos, links, etc.
Quality over quantity
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| Best Social Media Marketing Strategy in 2021 |
It is not good to abuse social media posts. Always make it a priority to keep a good pace of publication of quality content. And information and not things that are useless for your followers or fans. Of course, it is also good to share funny things, historical data, entertainment videos, or anything else similar.
As long as they awaken an emotional reaction and relate it to you or your brand, you will be on the right track. Just don't post 100 tweets or 40 Facebook posts a day.
No direct sale
As we have already seen, social networks help branding, content marketing, and positioning. Do not use it solely as a means of direct sales or promotion because it will not work for you. The sale comes already in the sales funnel or website.
Beware of distractions
Has it ever happened to you that you need to do something important like write a post or create a product? But you end up doing nothing because you are checking Facebook or Twitter?
Social media is a great distraction that greatly affects productivity and effectiveness online. It is important not to be distracted and to be clear about the use that is going to be given to each of the platforms.
Posting tweets or sending information on Facebook alone does not help at all. There are more important things in any business and marketing strategy.
Delegate it when you can
Unless you are a specialist community manager, it is best to delegate your social networks to someone else. Take care of other more important things such as sales, advertising, product creation, planning, etc.
In many freelancing sites you will find people who know how to handle the different platforms. With whom you can create the best social media marketing strategy in 2021 on social networks. You create the plan and the freelancer executes it 🙂
Create a community
Try to always form an active community on your social networks, especially on Twitter and Facebook. The more interaction and response there is to your publications, the more trust and reputation you will achieve.
Remember that trust is crucial in order to grow and sell.
The best social media marketing strategy in 2021 can offer you excellent benefits for your Internet business. Remember to also be careful because just as the good and valuable are shared quickly and virally, so do the bad. Just a warning 🙂
What's next now? To take action!
Choose the social networks that best suit your business model. I recommend using at least Twitter, Facebook- and Google Plus if you are going to do SEO. Create a solid plan with clear objectives, communication channels. How all platforms will work in conjunction with your blog, your website, and all the other components of your business.
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